The company’s target clients include young high income businesswomen, as prices of the company’s luxury products range from €250-400.
“They’re pulling back, so if they find a product with good quality and a known brand then they’re willing to take a step back from costlier brands that they bought until yesterday,” said Furlanetto.
Although competitors lowered their prices significantly, Furla raised theirs in order to attract clients focused on expensive products and boost the company’s profit. The Italian enterprise is also maintaining a high pace of investments for this year’s first half, in spite of the current international economic context, and plans to expand to emerging markets, such as India.
Marco Furlanetto, one of the company’s owners, recently visited Bucharest to observe the expansion of the Furla brand in Romania’s capital. The Italian company reopened its store on Calea Victoriei last fall, after a large expansion process.
