GarantiBank raises its promotion budget by 150 percent

The bank used a variety of media to promote its products last year. “For instance, for the Bonus Card, the first multi-brand chip card in Romania, we opted for television, outdoor advertising, and newspapers. Last October’s campaign for individuals was mainly through radio, newspapers, outdoor advertising and the internet,” Yurtsever said.

In 2008, GarantiBank is planning promotion campaigns for products and services for individuals and small and medium-sized enterprises. The lender works with advertising agency Cohn&Jansen Ashley&Holmes.

GarantiBank International is owned by Garanti, the third-largest lender in Turkey, with assets exceeding €24 billion. Major lenders in Romania are Banca Comerciala Romana (BCR), owned by Austrian Erste Bank, BRD Societe Generale, and Raiffeisen Bank.