Generali Group to spend €4 mln

Generali Group uses several media channels for its advertising campaigns: TV and radio, newspapers, outdoor posters, web banners and direct marketing. PR services are also used, including press conferences, interviews, TV and radio coverage, and press releases. “One of the company’s objectives is business transparency,” Casapu said.

The company develops each campaign according to the objectives and specificity. “We analyze the situation, develop a strategy and, depending on its structure, we decide on the most efficient channels and communication instruments,” Casapu said.

Generali Group uses Free Communication for public relations and Prospero for creation and media.