Germanos to invest €40 mln in media promotion

The level is similar to its 2007 budget, and funds will be used for promotion on TV, radio, print, outdoor and internet. Germanos’ communication strategy relies on four types of media - television, a monthly catalog, store window decoration (considered outdoor promotion), and sales advisors.

The company is collaborating with several communication companies, including full-service advertising agency ActivAD Communication.