Giusto top still soft drink brand on the domestic market

The top five brands, which include Giusto, Cappy, Prigat, Tymbark Cool, and Fruttia, total a 90.7 percent share in volume of the non-carbonated soft drink market in the December 2007- July 2008 period, while top five companies (Romaqua Group, Coca-Cola, Pepsi-Cola, Tymbark, and European Drinks) have a 93.3 market share.

Romaqua officials told Business Standard that they are counting on a 28 percent market share in 2009, compared to their current 21 percent share. “The good results on the market are mainly due to the quality of Giusto soft drinks, which was certified this year by Monde Selection, the world’s oldest institute in the field of quality selection,” said Mihaela Draghici, the company’s Public Relations Manager.

The Nielsen report indicates that sales of still drinks rose by one quarter in volume year-on-year in the December 2007 - July 2008 period, up to 161 million liters.

Angela Preoteasa, Consultant for the Canadean advisory company, said the still drink segment will register double-digit growth in 2008. “We estimate an 11-12 percent growth pace on this segment, as Q3 was rather weak, and we do not forecast major increases in Q4,” Preoteasa added.