GMP PR foresees 30% increase in business in 2008

As of this year, GMP PR separated from the GMP advertising agency, owned by businessman Felix Tataru. The company's Managing Partner, Ioana Manoiu, said that only 10 percent of clients are shared by both agencies, as each has its own client portfolio. “We usually work with our colleagues from GMP for integrated campaigns, involving all agency departments,” she said.

Ioana Manoiu said that the PR budgets of the companies will increase as the PR market becomes more sophisticated. “One has to do new and different things, to be outstanding. And to do this, one needs to spend more money,” she said.