One in three viewers said his income exceeds €1,000 a month, while some 60 percent of viewers earn over €540 a month. Over 90 percent of viewers use the internet daily, while 23 percent own cars worth over €20,000. Some 49 percent own a laptop. The General Manager of The Money Channel, Onut Dragomirescu, said that the study was commissioned because the audience of a channel like The Money Channel cannot be captured by traditional means, such as a people meter.
The study, carried out by GfK according to a methodology applied on developed markets (GfK UK, for the CNBC channel), was applied on a sample 1,522 people, with access to the internet, invited to participate by the channel or the site.
