Heineken to invest €50 mln in Romania

Heineken, the main beer producer locally, plans to invest some €50 million this year to increase its production capacity, launch new packaging, increase assets and add new market strategies, according to company officials.

Last year, the local subsidiary of Dutch Heineken group invested some €40 million locally.

The company posted some €210 million in turnover in 2007, 18 percent higher year-on-year, and €26.8 mln in profit, according to company data.

The local beer market amounted to some €1 billion last year and is expected to grow 5 percent this year, producers say.