“We are maintaining the percentage of some 7 percent of our turnover for the [promotion] budget. Thus, it will double, from €400,000 to €800,000,” Zaharia said.
The company will carry out several targeted promotion campaigns. Holdmann mainly targets companies in the food industry, the hotels, restaurants and cafes (HoReCa) segment, medical industry, constructions, cleaning, office, commercial areas, and the auto industry. Furthermore, direct marketing will be used as main promotion tool. Mailing, e-mailing and product presentations will be the main techniques. “Last year, we have made a list with more than 5,000 current and potential clients, who will be targeted by our companies,” Zaharia said.
