Imagistica becomes Romania's representative in BBN network

Talks lasted more than a month, while BBN checked Imagistica's operations, from work procedures and portfolio evolution to the financial prospects for the following three years.

"This partnership expands our presence in Eastern Europe and consolidates our leading position in worldwide branding and marketing networks. Imagistica proved to be our ideal partner in ," said BBN CEO, Andrew Higgins.

As the business developed, Imagistica needed professional expertise, said the agency's General Manager Liviu Alexa. "BBN allows us to develop freely and creatively. The difference is that we will have 23 sister agencies from now on," Alexa added.