Ina targets €30 mln turnover in 2008

Ina International ended 2007 with a 31 percent increase in turnover year-on-year. The company owns 47 stores in Romania, of which 15 in Bucharest, and plans to open a further 10 locations.

General Manager Eugen Bartha says that Ina International intends to invest up to €2 mln to modernize its stores. “Sixty percent of investments for 2008 are earmarked for the opening of new stores. We estimate an investment of some €2 million in 2008, with the rest for brand promotion, consolidation of market position or software investments,” Bartha added. According to Ina International’s General Manager, the investment in a new store can amount to €500,000, depending on size and location.

The company’s portfolio includes make-up and perfumes from Kenzo, Jean Paul Gaultier, Gucci, Max Mara and Boucheron.

Bartha estimates that the cosmetics and perfume markets increased by some 20 percent in 2007, and premium cosmetics are estimated to be worth €60-80 mln.
Ina’s main competitor is the Beauty Shop Sephora chain. Bartha estimates that Ina has a 30 percent market share for the distribution of perfumes and cosmetics.