According to Chief Accountant Gabriela Sasu, Oriflame posted profit worth RON 106.5 million (some €32.2 mln) in 2007, 5.7 percent higher year-on-year. “Among factors that contributed to this increase are new products that we launched on the market, the modernization of sales centers, and the opening of new distribution centers,” said Sasu.
Oriflame posted profit worth RON 11.7 mln (some €3.5 mln) in 2007, 91 percent higher year-on-year, and plans to raise this “above the market level” in 2008. The company’s portfolio includes over 650 products. “We will launch 15 new products this year,” said Sasu.
The Romanian branch of Oriflame ranks first in terms of profitability in Europe.
