Ipsos CEO Andrei Postoaca indicates that the Romanian research market is valuated at some €35 million, while the Polish research market is worth some €150 mln.

The growth rate is an annual 30 percent. “The industries that require research services are consumer goods and the auto industry,” added Postoaca.

Ipsos has some 650 employees in Romania in its two centers, one in Bucharest and one in Brasov. The average monthly wage for an entry level agent is €400- €500.