The rise in Plus sales is in keeping with estimates by analysts and market players who said that the change in consumer behavior through reorientation toward less expensive products, generated by the economic crisis, will favor discount stores.
Thus, the retailer will continue its expansion program in Romania, in all cities with more than 20,000 inhabitants. The average investment per store amounts to €1.5 million.
Regarding the modification in consumer behavior, there is a “slight increase in the interest of consumers in private label products, and we intend to raise the share of these products in our portfolio,” said Ioana Marginean, Marketing Manager of Plus Discount. She added that, at present, the share of Plus products is some 40 percent of the company’s net sales.
