JTI Romania fourth in the region in terms of market share

As such, JTI Romania had a 29 percent market share in May 2008, similar to market shares in and , according to the company quoting Nielsen data.  JTI in , and have higher market shares, with 43 percent, 37 percent, and 35.6 percent, respectively, while JTI Romania is ahead of countries such as (15 percent), (10 percent), and (5 percent).

JTI Romania representatives said that it Bucharest factory meets 35 percent of domestic demand for cigarettes.

The internal cigarette market, including the black market, is worth some €2.5 billion, said Martin Southgate, General Manager of JTI Romania.

Main domestic producers are British American Tobacco (BAT), which had a 41 percent market share according to volume, JTI, with 28.3 percent, and Philip Morris, with 28.1 percent, according to Nielsen research company data.

In the first half of 2008, JTI posted preliminary turnover worth $330 million (some €210 mln), compared to $290 mln (some €183 mln) in H1 2007, due to the consolidation of brands in its portfolio and expansion of its range of products with the acquisition of the Gallaher producer.