Klass Advertising reports 55% growth in 2007
Publicat la 27.02.2008, 22:00:00
“The growth is organic and due both to an increase in the number of locations and to the number of clients,” according to a declaration for Business Standard by Mihai G. Mihai, CEO of Klass Advertising.
Mihai indicated that prices charged by the company nationwide have not changed, while those in Bucharest rose insignificantly.
Klass Advertising was acquired last summer by Clear Channel Outdoor, as part of the company’s Eastern European expansion strategy. Clear Channel Outdoor, part of Clear Channel Communications, is one of the largest international outdoor advertising companies, and is present in 60 countries. Clear Channel Communications, founded in 1972, is one of the world’s largest media companies. At present, in addition to its advertising companies, the group has over 1,100 radio stations and 30 TV channels.
The Romanian advertising company’s competitors include Euromedia Group, News Outdoor, Beta Cons, Affichage Romania Group, Media Advertising, Ultra Vison, Mistic Media and Big Media Group.
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