Laptops boost Dell sales by 144.6 percent in H1

 “We intend to increase our business by at least 60 percent from its 2006 level. We had initially estimated 50 percent, but the results registered in the first two quarters indicate a higher growth rate,” said the Country Manager of Dell Romania, Dragos Mateescu.

PC sales, including personal office computers, portable computers and servers, surged by 87.8 percent to 27,800 units in the first half of 2007 from H1 2006, according to Mateescu.

“The most significant growth, of 144.6 percent, was registered on the notebook segment, up to 17,710 units,” said Mateescu, quoting data supplied by the International Data Corporation (IDC) market research company. The same study indicates that Dell had a market share of 13.6 percent in terms of value and an 8.2 percent market share in terms of sold units in the second quarter of 2007.

Dell’s strategy focuses on the small and medium-sized enterprises (SMEs) segment as well as the corporate sector, without neglecting the retail segment.

“SME clients make up for more than half of our net sales. This segment will continue to be the largest on the IT market and in Dell’s business,” Mateescu added. The company launched a new brand of notebook and desktop systems, Vostro, for Romanian SMEs.

“According to statistics, 99 percent of registered companies in Europe are SMEs. More than 23 million companies provide over 75 mln jobs. According to IDC, more than 53 percent of IT equipment in Romania is delivered to small and medium-sized companies and a 19 percent increase is expected in 2007,” said the Business Development Manager of Dell Romania, Mihai Guran.

“SME clients make up for more than half of our net sales. This segment will continue to be the largest on the IT market and in Dell’s business Dragos Mateescu Country Manager, Dell Romania