Luxury segment allows Amway to maintain growth target

By the end of 2008, the company foresees €38.8 mln in turnover.

“New products contributed significantly to this growth. The new entries of 2008, especially, the Artistry Luxury Creme, were very much appreciated by consumers. For the entire year, we estimate [business] higher compared to the forecast made early this year, due to our successful strategy to launch new products,’ Amway Romania Branch Manager, George Popescu, told Business Standard.
For 2009, the company foresees a 10-15 percent increase in business, as Amway Romania has not so far been impacted by the international crisis. “We have felt no effect of the financial crisis and are very optimistic for 2009. Our focus is on improving the quality of our products and services. Meanwhile, we are carefully watching all the factors that could affect our business in Romania,” Popescu said.

The company’s strategy includes launching new products on the beauty and health segments. Amway is currently selling some 700 products in Romania. Its main competitors on the direct sales segment are Oriflame, Avon and Zepter.