Media Direction expects to post final turnover worth €53 mln for 2007

Media Direction currently has an 8-9 percent market share, according to the agency’s General Manager, Razvan Vrabiescu. “This year, we plan to improve the standards of our services and consolidate partnerships with all our collaborators. We will also consolidate our team and invest in professional development,” Vrabiescu told Business Standard.

The agency currently has 58 employees. MD is the media direction of the BBDO group, part of international communication network Omnicom.

Major companies, including food producer Masterfoods, lender Allianz-Tiriac, car manufacturers Renault/Nissan and Automobile Dacia, supermarket chain Billa, developer Anchor Group, consumer goods producer Henkel and soft drinks producer PepsiCo International are among MD’s clients.

Media Direction’s main competitors, in terms of turnover, are Zenith Media and Universal McCann, according to Vrabiescu.