Media investments drop in Q4

Bogdan Prajisteanu, Managing Director of the Mediaedge:cia agency said that the year’s last quarter is traditionally the investment quarter, as 40 percent of the annual budget is invested in these three months. “However, this will not be the case in 2008,” Prajisteanu told Business Standard.

Carmen Tanasie, Chief Executive Officer of Omnicom Media Group Romania said that Q4 normally registers an increase of 30 percent over Q3, of 25 percent compared to Q2, and of 65 percent over Q1.

Media specialists said that the fields which boost investments in advertising in the fourth quarter usually include electronics and household appliances, fast-moving consumer goods for certain products, such as sweets and alcoholic beverages, seasonal stores and pharmaceutical products.