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Mercedes: Discounts can persuade buyers but damage the brand

Publicat la 19.02.2009, 22:00:00

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Mercedes: Discounts can persuade buyers but damage the brand

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“When the market is deadlocked, when we are dealing with a psychological blockage, because we are talking about people who have money but are undecided, the discount is their reason to buy. For those who have money, this is the best timing to buy luxury cars at lower prices,” Mercedes-Benz Romania Communication Manager, Ioana Taflan, told Business Standard.
 
The General Manager of the largest importer locally, Porsche Romania, Brent Valmar, recently said that the auto market is shrinking month by month, reaching the supportability limit of some players.

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