Microsoft: We will raise the number of partners by 20-30%

Thus, Microsoft could have up to 3,900 partners in Romania. “For us, the easiest way to grow is to increase the number of partners. However, while it used to be easy for us to register a 50 percent advance, it is now very difficult to reach such a performance,” Ivan told Business Standard.

He added that the crisis will lead partners to view Microsoft offers in a different light. “The economic crisis will make companies revise their business and focus more on software products. From this point of view, the software market will register a 20-25 percent growth, in my view,” Ivan said.

He added that the web and Internet area is likely to register a spectacular evolution in partners.

In all the countries where it has subsidiaries, Microsoft is operating through partners. According to company representatives, distributors are generating most of the sales, followed by resellers.