Murfatlar consolidates its business

“The increase is slightly lower than expected, which is why our efforts will be higher in the second half of the year, to catch up and meet annual objectives. The current economic conditions imposed adapting the strategy and changing plans and objectives as we go,” said Daniel Negrescu, Murfatlar Brand Manager.

This fall, Murfatlar will launch new premium products and re-launch the Mamaia bitter. Romanian wine market exceeds €450 million and expects a growth rate of some 15 percent this year. The main competitors are Murfatlar, Cotnari, Jidvei, Vincon Vrancea, Cramele Recaş and Domeniile Tohani. Murfatlar has a market share of 28 percent in value and 25 percent in volume.