Neogen plans to double traffic in 2008

On 27 December 2007, the company withdrew from the trafic.ro traffic monitoring system, and is currently monitored through the Internet Audience and Traffic Study (SATI).

According to Neogen's General Manager, Calin Fusu, the company plans to have each of the portal’s products monitored separately. “I think we will double traffic this year, but it is possible that we will not submit combined reports, but rather separate ones for each Neogen product,” he said.

According to SATI, Neogen had some 1.2 million unique visitors and some 100 million visits last November. “Most of those visitors enter the portal once a week. So we have more than one million unique visitors each week,” Fusu said.

The company posted €2 million in turnover in 2007 and estimates growth up to €3.5 mln in 2008. Neogen plans to make acquisitions worth €1 mln this year. A further €1 mln will be spent to develop the company, the team of employees and for marketing campaigns, Fusu said.

Neogen’s main competitors on the local market are Netbridge and eJobs.