Online advertising market to exceed €20 mln in 2008

The Boom advertising division, owned by Netbridge Investments, recently announced that the first half of 2008 brought online orders with a net value of €3.5 million. Most investments are from banks, telecom, internet, auto and transport companies. 

Magdalena Zander, Boom’s Sales Manager, said that consumption increased for women’s products, banking and telecom. The AdEvolution agency managed 482 campaigns in the first six months, with a net value of €2.3 mln. Most market players say the second half of the year is more productive than the first. 

Independent advisor Doru Panaitescu indicated that the Romanian online industry will attract over €29 mln this year, while Cristi Marinescu, General Manager of Splendid Interactive, estimates that the market is worth €22 mln.