Opticris to focus on its own brand to counter the crisis

“Our expectations in 2009 refer to modifications in the structure of brand sales,” said Elena Cristescu, the company’s Chief Executive Officer. She added that investments, which will amount to €2 million in 2009, will be directed towards improving production technologies for the company’s own brand, finalizing the implementation of a new information system, and opening new medical optics centers, in addition to its current 21 centers.

The company imports the Ray Ban, Versace, Prada, Bvlgary, Chanel, Burberry, Cartier, and Ferragamo brands to the Romanian market, together with its own Cris and Cris Elite brands.

According to estimates made by market players, the Romanian lens and eyeglass market is estimated to be worth €40 mln, with over 90 percent of products sold imported. The top seven players control about one third of the market, estimated to have a 30 percent annual growth rate, according to specialists in the field.