Over 8% of Germanos SIM card activations are on business segment

“Services sold to companies make up some 8 percent of new SIM card activations. We increased from 5 percent in one year, because we started selling Cosmote services to companies in March 2007. We estimate that we could reach 10-11 percent this year, which represents the industry’s average,” according to Eduard Cucu, Direct Sales Manager of Germanos Telecom.

According to Cucu, Germanos is focused on the small and medium-sized company segment. “There are marketing studies which show that the significant potential of the business telecom market for Cosmote and Germanos lies with small and medium-sized enterprises,” Cucu added.

Last year, 60 percent of subscriptions sold to the business segment included minutes, while the rest were customized and shared subscriptions. Cucu indicated that companies with up to seven employees are preferred subscriptions with included minutes.

Germanos announced its intention to open 80 new stores this year.