This would be the first greenfield project of the U.S.-based company on the local market. P&G currently owns a detergent factory in the western city of Timisoara. 

Company representatives said in January that P&G is interested in investing in consumer goods production in Romania.
The company recently started construction on a cosmetic factory in the city of Aleksandrow, Poland, with an investment worth €32 mln. The factory will operate as of 2009 and will have some 300 employees. 

The local cosmetics market was worth some €700 million in 2007 and market players estimate it will reach €1 billion by 2010. The main players on the market are multinational companies Procter&Gamble, Unilever, Henkel, L’Oreal, Colgate-Palmolive, Beiersdorf Romania and local producers Farmec and ElmiProdfarm.