Another global consumer goods producer, Unilever, which ranks second in terms of advertising investments, spent 25 percent less in 2008 compared to the previous year, which translates into €187 mln.
However, the largest drop in advertising budgets in 2008 was registered by cosmetics producer L’Oreal Romania, which ranked third in this top. The company invested €176 mln in 2008 at rate card tariffs, 31 percent lower year-on-year.
On the other hand, Vodafone mobile phone operator posted a 51 percent annual increase in its advertising budget in 2008, to €131 mln, while Cosmote, the third-largest mobile phone operator on the local market, invested 41 percent more in advertising in 2008 than in 2007, up to €129 mln.
