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Pharmacies reorganize selling areas to increase revenues

Publicat la 01.09.2008, 21:00:00

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Pharmacies reorganize selling areas to increase revenues

“Pharmacies post significant profits from other products than medications. Products on this segment are relatively the same as products found in a supermarket, so it is natural that pharmacies use the same strategy” said Daedalus consulting company Partner Daniel Enescu for Business Standard.

Other major pharmacy chains, such as Help Net, Centrofarm and Remedio, also applied the new concept and included more products to attract clients. The General Manager of Sensiblu, Claudiu Opran, said the new concept brings an extra 35-40 percent to the usual annual growth. Sensiblu will reorganize all its 218 pharmacies in three to five years. The company already reorganized 15 units.

 

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