Porsche Romania sales slid 8% in 2008

“The Skoda brand was hit hardest, because it targets mainly private clients, individuals, who preferred to wait in the context of the economic crisis, and uncertainty related to the car tax. The corporate market is much more stable, so the Volkswagen sold well,” added Tapalaga.

The company’s General Manager indicated that the auto market will bounce back in the coming months, as soon as the individual lending process resumes.

Porsche Romania’s main competitors include the auto division of Tiriac Holdings, Renault Nissan Romania, General Motors Southeast Europe, Trust Motors, and Auto Italia Impex. Tapalaga expects the car market to amount to a mere 250,000 units this year, compared to the 330,000 threshold reached in 2008. The turnover of the Romanian auto industry in 2008, which includes the results posted by car dealers, car and car parts producers, amounted to €10.7 billion.