Premium phones take over the 2008 market

The best selling mobile terminal on the Romanian market costs €60 (Nokia 1112), while the most expensive is some €1,000. Domestic consumers with average and high incomes go toward the premium segment, where a phone sells for approximately €400.

Nokia, closely followed by other players - Sony Ericsson, Samsung, Motorola and LG, is the market leader in Romania too. Nokia 1112 holds supremacy in the Romanian consumers’ preferences, with some 300,000 units sold annually.

“Some 60-70 percent of the phones sold by eMAG.ro have prices up to €150,” said Theodor Weber, Product Manager at eMAG.ro, leader on the e-commerce market, confirming that Romanians are oriented towards low-cost cell phones.

Hi-Tech. Some 40 percent of the urban mobile phone users have phones with built-in camera, say representatives of GSM retailer Germanos. Since the beginning of 2007, there is a trend towards multimedia phones.

The mobile phone market is estimated by main players for 2007 to some 4-4.5 million terminals, up by 10 percent year-on-year.

The global mobile terminals market registered in H1, 2007 a 17 percent increase, compared to the first half of 2006, according to a study made by information technology research and advisory company Gartner. Mobile phone sales are to go up to 1.13 billion units this year.

Market 
The global mobile terminals market registered in H1, 2007 a 17 percent increase, compared to the first half of 2006, according to a study made by information technology research and advisory company Gartner. Mobile phone sales are to go up to 1.13 billion units this year.