However, according to specialists, free or low-cost security software, comes with major flaws, leaving personal data and the computer vulnerable to the attacks of malware producers. “Tens of thousands of new dangerous programs appear in the world every day,” said Eugene Kaspersky, Chief Executive Officer of Kaspersky Lab. “Cyber-criminality is now a multi-million dollar business, with an exponential growth rate. Classical threats, such as worms, Trojan horses, and viruses, are now surpassed by new threats, such as botnet networks, with millions of infected computers,” he added.
New security programs have intuitive behavior and adjust to the user preferences, capable of learning his or her habits.
In order to boost sales, Kaspersky had an aggressive price cutting campaign in retail last month, which generated sales worth some tens of thousands of licenses. However, the consumer segment has a lower share in Kaspersky Romania’s sales, making up about 50 percent of the business at present, as the company focuses on the business segment. According to players, the value of the IT security market is estimated at €10 million in 2009.
