Andreea Nicolcea, Senior Brand Manager at Prigat, said the local soft drink market is one of the most dynamic. The market’s value is estimated to exceed €120 million this year, 20 percent higher than in 2007.
Main competitors are United Romanian Breweries Bereprod, with Granini and Orangina brands, Timbark Maspex, with the Timbark brand, Coca Cola, with Cappy, and Parmalat, with Santal.
