In terms of promotion however, Coca-Cola Romania, producer of Coca-Cola, Cappy, and Fanta, spent €10.6 million net in 2007 according to NewsIn AdRating. Quadrant Amroq Beverages, producer of Pepsi and Prigat, ranks second according to the same report, with approximately € 4.4 mln worth of net investments in advertising in 2007. European Drinks&European Food, whose portfolio includes Adria and Frutti Fresh, occupies third place, with €2.1 mln net.
Prigat, Santal, and Fanta are leading brands in terms of CommunicationRate and ProportionRate, which underlines the quality/price ratio.
