ProCa targets turnover worth €50 mln

The growth will be organic, on the one hand, and a result of new premium brands secured in ProCa’s portfolio, including Hewlett Packard consumables.

“The year 2007 was the year of consolidation, following mergers we had at the end of 2006,’ according to ProCa’s CEO, Sorin Stancu.

Last year, some half of the company’s business was generated by retail partners, a further 45 percent by the distribution network, and the remaining 5 percent by its online network.