Procter&Gamble, top advertiser in 2007

Procter&Gamble has a 7.7 percent share of the gross advertising market in Romania, according to data provided by monitoring company Alfacont Mediatrack. The second-largest advertiser in 2007 was Unilever, Procter&Gamble’s main competitor on the FMCG market, with a gross budget worth €257 mln and a 4.9 percent market share. Unilever also ranked second in 2006.

Up one position in terms of the advertiser ranking, compared to 2006, cosmetics producer L’Oreal Romania is currently the third-largest company investing in advertising, with €256 mln in gross budget.

Other major companies with significant investments in advertising are Coca-Cola Co. (€157.5 mln) and Danone (€138.6 mln).

According to Alfacont Mediatrack data, personal care and cosmetics products benefited from the largest advertising gross budgets. Household cleaning products rank second, followed by telecom services.