The "Money Race" is placing Romania and Bulgaria face to face after more than half a year after he European integration and evaluating where the two countries are in the competition for European financing, foreign capital and economic development. The project will develop for two weeks, starting today, and it differs from other editorial projects not only by content, but also by the thinking laying at its foundation.

Thus, Business Standard conceived the first trans-border editorial project, simultaneously unfolding in two neighboring countries. South of the Danube, our partner is Dnevnik daily, the most powerful business publication in Bulgaria, also member of German media group Handelsblatt. Furthermore, "Money Race" will have simultaneous editorial support all through its development from business TV station The Money Channel. It is a premiere project, thought to have a synchronized unfolding in both written and audiovisual media.

Besides, the strategy of group Realitatea-Catavencu (of which Business Standard and The Money Channel are part of) emphasizes the force that editorial integration of media in the same group can provide.

Therefore, the first "Money Race" week starts today, in an original manner, with an advertising series combining content and ads in the written media, online (www.standard.ro) and on TV. Starting September 24, a string of detailed analyses of the business and media environments from the two countries will follow. As soon as Romanian business extends in the region, such projects become investment guides.