Mitsubishi Colt and Outlander were presented to the public with the help of two integrated campaigns which were intended to consolidate the brand image.

The Punct team proposed a redefining of the target group for the “Play Colt” campiagn, to ensure that the special Mitsubishi Colt offer had the greatest possible impact. The heart of the message was generated following qualitative research carried out by the strategy department, which interviewed Mitsubishi colt owners, who responded to a questionnaire focusing on satisfaction behind the wheel of a Colt.

Punct Advertising has been collaborating with M Car Trading since organizing a pitch in April for the Mitsubishi Motors account.

Established in 1998, Punct Advertising is an ad agency