Rafar to launch kids and young fashion brands

Ramona Stanciulescu, CEO of Rafar, said that Sacoor Brothers have signed a master franchise agreement with Rafar, to offer the concept and know-how to the Romanian company, which will make the investments and acquire the products.

The RTC group plans to open two Sacoor Brothers stores every year in cities with economic potential.

The clothing lines are intended for urban men and women aged 20-45, with average and above average income. The RTC fashion group also launched the Debenhams stores and Mandarina Duck in Romania this April, and Olsen in March.

Rafar is expecting turnover worth €11 million in 2008, 83 percent higher year-on-year. “Last year we posted turnover worth €6 million for the Debenhams stores, and in 2008 we are targeting €9.2 million from Debenhams alone,” added Ramona Stanciulescu.