Realitatea-Catavencu and AdEvolution join forces online

The portfolio resulting from this partnership will generate over 200 million monthly hits and comprise 28 business sites, 15 news&media sites, 17 women’s lifestyle sites, 21 entertainment sites, as well as sports, auto, music, home&decoration, tourism, health, culture, education, IT, and job sites. In terms of total audience, the portfolio will claim 20-30 percent of the market, according to players in this area, making it one of the most representative online packages, both in terms of media brand notoriety of the portfolio and of diversity of audiences targeted by advertisers.

According to Sorel Radu, Sales Manager for Publishing, Radio and New Media of the Realitatea-Catavencu Group, collaboration with AdEvolution will give the company greater visibility on the market and offer the necessary environment to develop packages tailored to individual client needs. “We have already set up a creative structure, around the IQads team, which will concentrate on the conception of special online projects, and we are confident that this step will be welcomed by our clients,” said Radu.

Dragos Stanca, General Manager of Publishing and New Media of Realitatea-Catavencu, says that the group focused on the consolidation and launching of off-line media brands in 2007, and plans to develop an active presence in the online environment this year.

The joint package of sites includes realitatea.net, cotidianul.ro, standard.ro, catavencu.ro, anunturipenet.ro, avocatnet.ro, and shopmania.ro.

The Romanian online publicity market was worth €8.5-9 mln in 2007, and market players are forecasting figures between €14-17 mln this year.