Reinert budgets €1.5 mln for promotion

Reinert invested some €3 mln in advertising in 2007, making it the top local industry advertising account to date.

The company launched the Martinel brand at the end of the year, with three cold meat products for children. “We are going to relaunch the Reinert Trapez brand, with a fully product-oriented media campaign,” Bocaniciu said. Furthermore, he added that the Reinert Trapez products will be available in variable quantities, so that they can be affordable for all types of consumers.

Reinert collaborated with marketing and communication agency Mercury360 to promote the Martinel brand.

The German company entered the Romanian market in spring 2007 by opening a factory in Brasov County. The first four months of operations yielded a turnover worth €2.5 mln, according to Bocaniciu. The company’s products are sold in food stores and large retail chains.