Romania’s media market worth €590 mln in 2008

According to Initiative media, marketing and digital company, the growth rate is slowing, as the market is maturing. Last year, the increase on the media market was 32 percent.

On the advertising segment, net expenses will increase 23-24 percent in 2008. The growth rate will temper to 5-8 percent in the coming years.

Television remains Romania’s strongest media channel, with 66 percent of the total advertising revenues, or €383-385 mln, according to Interactive. In spite of lower audiences, radio advertising is expected to increase by 26 percent.

On the print segment, large media groups will continue expanding, through acquisitions and new products, while print publications will become more visible online.

This year’s general elections will add to the advertising growth, as Initiative estimates a 10 percent increase in net advertising investments.

The online segment will have less earnings from advertising, as the agency estimates websites will attract only €15-16 million in advertising.