Strauss Romania posted turnover worth €80 million in 2007. Company representatives said the company will focus next year on coffee sales, after it sold the Merlin cookie brand.
The Romanian coffee market is estimated to be worth over €200 million, according to market players, and will reach €315 million by 2012, according to a study by Euromonitor research company. Average annual per capita coffee consumption in Romania was 2.3 kilograms in 2007.
