Romanian advertising will reach optimum development in 2-4 years

He added that Romania will reach an optimum level of development in the coming 2-4 years. Romanians will require serious criticism from specialists from more advanced countries.

“Romanian advertising is not yet efficient because it is insufficiently original,” added Stillacci. He recommends that Romanian advertisers be more aware of what it going on abroad, from working in ad agencies in other countries to bringing in foreign professionals.

“The Thais and Indians managed to give up borrowing and adapting ideas applied in countries that were already winners in the advertising chapter, and things are going well there. Romania has not yet reached this stage. It is still importing and adapting,” said Stillacci.

Romania was represented by 23 agencies at AdPrint 2008 and won four awards.