Romanian non-conventional advertising market exceeds that in the region

The internet is by far the most used non-conventional advertising channel, followed by In Store TV promotion, offered by Monopoly Media (plasma advertising in supermarkets, bars, and airports).

At the opposite end are olfaction commercials in public transport buses, on bicycles and special cars, or Bluetooth commercials.

To date, this type of commercial is available only through one company, MV.com (Motion Vision Communication), present on the Romanian market for the past 14 years. The agency expects turnover worth some €500,000 in 2008.

Marian Costache, owner and founder of MV.com, said that his company posted turnover worth €400,000 in 2007 and a profit of €50,000. He expects turnover to increase 10-20 percent this year.