Sony’s GeneralRate index was 24.87, with Nokia’s and Philips’ indexes at 20.70 and 18.47, respectively. The only domestic brand which claims 10th place in the classification for electronic equipment is Arctic, brand which is currently owned and manufactured by the Turkish Arcelik company, with an index of 0.38, higher in the case of 46-55 year-olds.
As concerns visibility, the general brand classification carried out this week by Reveal Marketing Research shows Sony, Nokia and Philips in the top three spots, with indexes of 29.11, 20.67 and 19.97. As concerns regional visibility, Sony has the highest index in Bucharest, with 37.49, Nokia has the best reputation in the Transylvanian region, with 24.15, and Philips in the Moldavian region, with 24.05.
Arctic holds seventh place in terms of visibility, with a 7.22 index, higher among women, persons aged 36-45, and those living in Moldavia.
