Romaqua's strategy for 2009 also targets preserving the its lead on the still drinks segment, with the Giusto Natura juice brand, with a 32.4 percent market share in terms of volume. The company also intends to re-launch the Metropolitan Caffe brand.
Borsec claims the largest share in Romaqua’s sales. Other mineral brands produced by the group are Stanceni and Aquatique. Company officials say that new products will not be launched this year on this segment.
For this summer, Romaqua officials expect the mineral water sales to increase 15 percent. The increase in the first quarter was 12 percent, although the market is currently shrinking.
As far as soft drinks are concerned, sales have stagnated year-on-year. Romaqua’s portfolio on this segment includes the Giusto, Brifcor, Quick Cola, Giusto Natura, and Giusto Natura Plus brands.
