Secuiana owns 26 stores in Romania and operates five stores in franchise. The company intends to open 14 new stores in Romania this year, of which two will be operated in franchise. All Secuiana stores are operated in shopping centers.
Company representatives indicated that the investment in a new store amounts to some €120,000. It is expecting that turnover will amount to €8.5 million this year, up 14 percent, with profit at €500,000, according to company data.
The company presently manufactures 85 percent of its products for export, working in lohn for companies in Germany, the Netherlands and France. Exports make up 48 percent of its turnover, while the remainder comes from domestic sales.
Secuiana was established in 1968, and the company was privatized in 1992 through the management and employee buy-out (MEBO) scheme. Its capital is 100 percent Romanian. Competitors include House of Art, Alison Hayes and Braiconf.
