Sofitel relies on business segment for a turnover of €9 mln

Gabriela Bergeron, Sofitel’s Sales and Marketing Manager, says that the development of the business segment will contribute to the turnover. Hotel officials estimate a 70 percent average occupancy rate, adding that 85 percent of customers will be business travelers, and 15 percent leisure travelers.

Bergeron believes that the Bucharest tourism market is undeveloped and that business travel is the main engine for the local tourism market.

Accor officials plan to expand the network by 20 units, including a new Ibis hotel in Bucharest.